Patagonia – SXSW 2023: Soil Power Happy Hour

Howdy, Austin! It’s SXSW time. It’s also the start of our 50th year of business unusual. We’re excited to celebrate right here in our Austin retail store. Join us for conversations around regenerative organic agriculture, corporate and grassroots activism—and the importance of weaving environmental and social justice into the fabrics we wear.

Bring your cup for happy hour(s) and that old jacket you’ve been meaning to repair (our Worn Wear crew will show you how). Fun runs, coffee, tacos, screen printing, and a glimpse into what we’re asking ourselves: What’s Next?

It’s a soil power hour! Come learn about how Regenerative Organic Certified practices build topsoil and help farmers make a good living on a living planet. We’ll start off the evening with local eats from LeRoy and Lewis BBQ, drinks from Patagonia Provisions and Austin Winery, and live music by Harry & Emmy and Benjamin Violet, plus on-site screen printing. Patagonia’s own Helena Barbour will be joining us to talk about the Multicultural Refugee Coalition, which helps refugees find work in sustainable farming.

When: Friday, March 10, 2023
Where: Patagonia Austin, 316 Congress Avenue
Time: 5 PM – 7 PM

All weekend our in-store events are open to the public, first-come-first-served. On March 11, we’re hosting “Run, Repair, And Raise A Glass” and on March 12th we’re hosting “Keep It Weird, Keep It In Play.”