Patagonia – SXSW 2023: Keep It Weird, Keep It In Play

Howdy, Austin! It’s SXSW time. It’s also the start of our 50th year of business unusual. We’re excited to celebrate right here in our Austin retail store. Join us for conversations around regenerative organic agriculture, corporate and grassroots activism—and the importance of weaving environmental and social justice into the fabrics we wear.

Bring your cup for happy hour(s) and that old jacket you’ve been meaning to repair (our Worn Wear crew will show you how). Fun runs, coffee, tacos, screen printing, and a glimpse into what we’re asking ourselves: What’s Next?

Sunday begins with a Trash Trot. Yep, you guessed correctly! At 8:30 AM, we’ll head to the Ann and Roy Butler Hike-and-Bike Trail on ancestral Jumanos, Coahuiltecan, Nʉmʉnʉʉ Sookobitʉ, Ndé Kónitsąąíí Gokíyaa and Tonkawa lands. After two hours of litter cleaning, we’ll gather back at the store for coffee. From 10 AM through 4:30 PM, we’ll have opportunities to learn from the Trail Conservancy, Austin Bat Refuge, Ecology Action and the Central Texas Mycological Society, plus Worn Wear repairs (through 4 PM).

All weekend our in-store events are open to the public, first-come-first-served. On March 10th, we’re hosting a “Soil Power Happy Hour” and on March 11th, we’re hosting “Run, Repair, and Raise A Glass.” 

RSVP for the Trash Trot clean-up here.

The Trail Conservancy is leading us on a trail cleanup! We’ll head to the Ann & Roy Butler hike and bike trail, on ancestral Jumanos, Coahuiltecan, Numunuu Sookobitu, Ndé Kónitsaaíí Gokíyaa, and Tonkawa lands.

Stop by anytime to drink Creature Coffee (until noon), make your own screen-printed shirt (until 1 PM), fix your old gear (our Worn Wear team will show you how from 11 AM – 4 PM), and learn from Austin Bat Refuge, Ecology Action, the Central Texas Mycological Society and the Trail Conservancy.