I’m very excited to announce that Greenlit, a documentary out of Hollywood on greening the film industry, is premiering here at SXSW. As described on Ambush Entertainment’s website, “Greenlit … follows the production of The River Why, starring Zach Gilford (Friday Night Lights) as it attempts to keep an environmentally friendly set thanks to the supervision of a "green" consultant.” This consultant is Lauren Selman of Los Angeles’ Reel Green Media, who founded the company to educate the entertainment community about sustainability. As one of the key players within the emerging green film industry, Reel Green Media will be the focus of a later blog. But now you can get an inside look at their efforts through Greenlit. Anyone can attend SXSW film screenings, even if you don’t have a badge. You can either purchase individual tickets at the theater, or buy a film pass for $70, also at the theater, which gives you priority entrance to all screenings over individual ticket holders.

 

In addition to the screening, there will also be an official workshop on Sustainable Filmmaking to teach filmmakers how to reduce their carbon footprint and save money in the process. Miranda Bailey, producer and director of Greenlit, will be one of the presenters, along with Larry Engel, Associate Professor at American University School of Communication. Mr. Engel is an accomplished producer, director, screenwriter and cinematographer; but most important to this topic, he was co-author of The Code of Best Practices in Sustainable Filmmaking – one of the guides I highlighted in my last post. With his expertise and Miranda Bailey’s experience, this will surely be a very informative event. Unfortunately it is only open to badge holders, so for those that can’t attend, look out for my post after the workshop.

 

I hope many of you come out to support the film!

 

Saturday, March 13 at 04:45 PM

Alamo Lamar 3

 

(for SXSW film badge holders)

Monday, March 15 at 12:30 PM

Convention Center – 13AB

 

And for more about the film: