“After two successful openings in Dallas and Plano
has made the difficult decision to close our Austin location. The Austin store has been invaluable for operational learnings, but is not in an ideal location for long term success. However, we love Austin, and will be exploring other Austin locations
that fit our growth strategy.
Our Austin team will complete all active installation projects and continue retail sales for the next 90 days. Related to this closure, we will be moving the TreeHouse home office closer to our current center of operations, in the Dallas area. We want to thank our Austin family and community for their continued support of our mission over the years – helping make all homes beautiful, healthy, and sustainable.”
In opening its two other locations, TreeHouse is shifting its focus from pure retail to project-based sales (ie – customers wanting a complete kitchen renovation, as opposed to simply buying one or two items at a time). Although TreeHouse technically has 90 days left in its current location, the Austin retail store will likely close next month. In-store events that were scheduled for this week have also been canceled.